I’m no psychologist and I don’t why we do this but I do know that it’s a fact and that one can make a choice to overcome the syndrome! I attended a seminar with Dani Johnson once and she demonstrated this to us as well.

At the beginning of the seminar she asked us all to write down our names on a sticky post-it paper and to stick them as high as we possibly could on the wall.  Of course, at this point we had no idea why we were doing this. She just told us to make sure we each placed our post-it as high as we could.  It became real competitive and we were all pretty happy with our achievements.

Anyway, the seminar continued and much later in the day we came to this subject of why we don’t perform at our best first up. She then set about proving this to us and challenged us all to place a second post-it higher up the wall than our first.  It was amazing.  There was not one single person out of hundreds of us who wasn’t able to beat their first effort and most people beat it by a very long way!!

Once you are aware of this syndrome you can challenge yourself on a daily basis goal setting to perform way above normal levels.  It really is a matter of deciding to succeed and outperforming yourself!!

Goal setting and aiming high are very important but at the same time realize that success is a journey and not just a final destination.  You need to be setting mini goals and rewards for yourself all along the way.  You also need to be enjoying the journey and having FUN.  Life is for living and enjoying each and every day. By working efficiently and consistently you can achieve all your goals without sacrificing time with your family and friends and still enjoy whatever blows your hair back on a daily basis!

Dream boards of your ultimate goal are great but, to be brutally honest, looking at pictures of where you want to be is NOT going to make those dreams become a reality!  If you’re going to achieve those dreams you need to lay out what actually has to be DONE on a daily basis and DO IT!!  Consistent daily action to reach realistic targets is what will get you to your final destination. Your dream board is there to remind you to TAKE ACTION – Not Dream!!

You will be amazed at how far you get by just slowly chipping away at something.  In fact, sometimes looking at the entire challenge ahead of you makes it seem virtually impossible and you’re better off just focusing on the next little step right ahead of you!  Ask a serious mountain climber!  Firstly, you never get to the top by just staring at the summit from the bottom!  You get there by breaking it down into several legs with very careful route planning. Then each leg is further broken down into smaller climb sections.  Time goals are set to make sure you reach where you need to be by nightfall and you reward yourself with breathers, food, water and sleep along the way. While climbing, you forget the whole mountain and only focus on the small section right ahead.  As the going gets tough you end up setting your own little mini goals that might only be few meters or just one hand hold ahead.  In the end, you conquer that mountain literally one step at a time with a resolve to never, ever give up and the same goes for building your online business! 

I hope this helps a little with your game plan!

To Your Total Success

Rory S White

There are five so called “Secrets” to success.  They’re not really secrets, in fact, they’re more like “Common Sense!” In this article I want to highlight exactly what one needs to be focusing on in order to succeed in your online business. It’s very easy to make yourself very “busy” doing tasks that are a waste of time and are diverting you away from what needs to be DONE in order to succeed.  The reality is that, on average,  people achieve 80% of their results from 20% of their effort.  Therefore, if one can identify what is effective and focus on those activities you’re going to save 80% of wasted time!!

Before I get right into this, the first thing to understand is that implementing these strategies for success is not something you can do overnight!  An online business is no different to a regular offline business.  It needs to be set up and run systematically to a business plan and built up one brick at a time on a solid foundation with careful planning. 

The truth is that there are no short cuts and the longer you spend looking for one the more time and the more money you’re going to waste being suckered into the empty promises of the next best thing.  The sooner you commit to learning one step at a time what needs to be done and then getting it done the better! There are 5 areas that you need to understand and implement in order to enjoy unlimited success online.   

1.  You need to build YOUR LIST and BRAND Yourself.

2.  You need CASHFLOW.

3.  You need to be ADVERTISING & TRACKING consistently.

4.  You need to be FOLLOWING UP with your prospects.

5.  You need to be DUPLICATABLE & LEVERAGE your efforts.

1.  Building Your List -  This is the # 1 Priority and you must not spend a single dime on advertising until you have planned and set up your sales funnel which will automatically build and follow up with your list.   Your focus must be on upskilling your own marketing expertise and BRANDING YOURSELF as an expert that can assist your subscribers in building their businesses. 

2. CashFlow – Your sales funnel or marketing system must create CASHFLOW for your business.  It does not matter what your primary business is……. it is not going to be right for everyone.   It is far better to offer valuable coaching assistance and offer a generic marketing system that makes affiliate sales of top quality information products regardless of whether or not someone joins with you in your primary business.  

3.   Advertising & Tracking – Once the above 2 elements are in place you are now ready to advertise.  The bottom line is the more you advertise the more people you are going to expose your business to and the more money you are going to make. You can have the best website in the world but without traffic – NOTHING WILL HAPPEN.  You build traffic step x step by learning one technique at a time, perfecting it and then adding another so that your traffic grows exponentially.  In order for this to happen you need to be tracking the results of your advertising so that you know which resources and what advertisements are working best. You can then cut out what doesn’t work and upscale what does and your income will grow exponentially.  If you work with The Worlds #1 Marketing System then learning these skills and tracking your results is easy.

4.  Following Up – It is extremely important that you follow up with your enquiries.  This is where you make or break your business.  People join ventures with other people.  You need to be a human!  Yes, we use auto-responders to help with follow up but they are not the total solution.  You need to reply to all your emails personally, you need to make yourself available to help, you need to be prepared to call people and receive calls and you need to not only brand yourself as an expert but you need to become an expert and WALK the TALK! 

5.   Duplication – Duplication provides leverage and this is the key to making a fortune. 

 “What one man can do in an hour, 60 men can do in a minute!”

The key is to work with a system that rewards you for teamwork. In our industry virtually every service or product whether it is consumable products, advertising resources, marketing tools or training has some form of referral incentive attached to it.  One can turn all your business expenses into profit centers if you work with a Marketing System that can be duplicated by anyone and we all profit by association. 

To Your Total Success

Rory S White